Delivery-level reference
Detailed Feature Matrix
A clear view of Retail AI Hub capabilities across Techsun-managed, Joule hybrid, and SAP-native deployment models.
7Master features
33Delivery features
3Deployment models
At a glance
Master feature portfolio
Core AI content, SAP integration, deployment, intelligence, and optional engagement capabilities.
Scope comparison
Delivery-level feature matrix
Search the complete matrix or select a master feature to narrow the view.
●Standard inclusion○Optional add-on / PUR△Customer or SAP prerequisite—Not included
| No. | Master | Feature domain | Delivery-level feature | Detailed description / boundary | Techsun Managed | Joule Hybrid | SAP- Native |
|---|---|---|---|---|---|---|---|
| 01 | F01 | Core AI EDM | Email Subject Line Generation | Generate email subject lines aligned with campaign objectives, brand tone, and language requirements; does not send emails automatically. | ● | ● | ● |
| 02 | F01 | Core AI EDM | Email Body Copy Generation | Generate EDM body copy, including headlines, body text, and CTA recommendations; excludes SMS and Push copy. | ● | ● | ● |
| 03 | F01 | Core AI EDM | Reusable EDM Content Blocks | Generate reusable EDM content modules such as Hero, product benefits, CTA, and disclaimer placeholders. | ● | ● | ● |
| 04 | F01 | Core AI EDM | Multilingual EDM Content | Generate or localize multilingual EDM content for target markets; translation accuracy and regulatory applicability require human review. | ● | ● | ● |
| 05 | F01 | Core AI EDM | EDM Content Variants | Generate multiple content variants from the same Campaign brief for human selection or A/B-test preparation. | ● | ● | ● |
| 06 | F01 | Core AI EDM | Brand Context Configuration | Configure baseline brand tone, prohibited terms, expression preferences, and prompt context. | ● | ● | ● |
| 07 | F01 | SAP Emarsys integration | SAP Engagement Cloud Data Exchange | Retrieve agreed Campaign context from SAP Emarsys and return generated content; exact fields depend on available APIs and permissions. | ● | ● | ● |
| 08 | F01 | SAP Emarsys integration | Native EDM Activation Handoff | Hand approved EDM content to native SAP Emarsys Campaign capabilities for execution; Techsun does not replace the SAP Emarsys sending engine. | ● | ● | ● |
| 09 | F01 | Scope boundaries | SMS AI Content Generation | AI copy generation for the SMS channel is outside the current AI EDM Starter scope. | — | — | — |
| 10 | F01 | Scope boundaries | Push AI Content Generation | AI copy generation for Mobile Push / Web Push is outside the current AI EDM Starter scope. | — | — | — |
| 11 | F02 | Hosting and runtime | Techsun-Hosted Application Runtime | Techsun provides the Retail AI Hub application runtime, version deployment, and basic operations and maintenance. | ● | ● | — |
| 12 | F02 | Hosting and runtime | Standard Techsun LLM Usage | Use Techsun-managed standard LLMs to generate AI EDM content within the Starter scope. | ● | ● | — |
| 13 | F02 | Hosting and runtime | Application Monitoring and Maintenance | Provide basic monitoring, incident handling, and planned version maintenance for Techsun-managed components. | ● | ● | — |
| 14 | F02 | Security and governance | Basic Audit Trail | Record AI requests, generated outputs, or user actions within the agreed scope to support operational traceability. | ● | ● | ● |
| 15 | F02 | Delivery services | Initial Configuration and User Assistance | Provide basic configuration guidance, administrator / key-user instructions, and go-live support. | ● | ● | ● |
| 16 | F03 | SAP Joule integration | SAP Joule Entry Experience | Business users initiate agreed marketing AI tasks through SAP Joule. | — | ● | ● |
| 17 | F03 | SAP Joule integration | Joule Skill / Custom Agent Configuration | Configure an SAP Joule Skill or Custom Agent to invoke Techsun capabilities, including intent, tool selection, and response flows. | — | ● | ● |
| 18 | F03 | Integration services | Secure MCP Integration | Connect SAP Joule or SAP-side Agents to Techsun tools through secure MCP / HTTPS. | — | ● | ● |
| 19 | F03 | Integration services | SAP Destination Service Configuration | Use SAP Destination Service to manage target connection configurations to Techsun or external services. | — | △ | ● |
| 20 | F04 | SAP-Native deployment | SAP BTP Cloud Foundry Deployment | Deploy agreed Techsun application components in the customer SAP BTP Cloud Foundry environment. | — | ○ | ● |
| 21 | F04 | SAP-Native deployment | SAP AI Core Integration | Integrate agreed AI workloads or model invocations with SAP AI Core. | — | — | ● |
| 22 | F04 | SAP-Native deployment | SAP AI Launchpad Integration | Where applicable, use SAP AI Launchpad to view, manage, or govern AI scenarios. | — | — | ● |
| 23 | F04 | Security and identity | XSUAA / Trust Management Integration | Integrate the application with customer SAP BTP identity, role, and trust configuration. | — | △ | ● |
| 24 | F04 | License boundaries | Customer-Provided SAP Entitlements | SAP Emarsys, SAP BTP, SAP Joule, SAP AI Foundation, AI Units, and related SAP licenses / usage are not included in the Techsun price. | △ | △ | △ |
| 25 | F05 | Advanced marketing intelligence | Predictive Marketing Intelligence | Provide predictive capabilities based on customer data and use cases, such as propensity, response, or performance prediction; define models and metrics by project. | — | ○ | ○ |
| 26 | F05 | Advanced marketing intelligence | Campaign Simulation | Simulate potential outcomes of marketing plans or audience strategies within defined assumptions, data, and model scope. | — | ○ | ○ |
| 27 | F05 | Advanced marketing intelligence | Autonomous Marketing Actions | Within approved rules, permissions, and safety boundaries, an Agent recommends or executes agreed marketing actions. | — | ○ | ○ |
| 28 | F05 | Model services | Model Training / Retraining | Prepare data and train, evaluate, and retrain models for advanced capabilities. | — | ○ | ○ |
| 29 | F06 | Shopify Add-on | Shopify Conversational Shopping | Provide product consultation, conversational shopping, and interactive Q&A to Shopify consumers; capabilities depend on product data, policies, and integration permissions. | ○ | ○ | ○ |
| 30 | F06 | Shopify Add-on | Shopify Engagement Integration | Connect Shopify channels with the Techsun AI Agent for agreed context transfer and response delivery. | ○ | ○ | ○ |
| 31 | F07 | Strategy Add-on | Strategy AI Reports | Generate structured marketing strategies or performance analysis reports from agreed Campaign and performance data. | ○ | ○ | ○ |
| 32 | F07 | Strategy Add-on | Strategy & Analytics Agent | Use SAP Emarsys data for interactive queries, basic operational analysis, and operational recommendations. | ○ | ○ | ○ |
| 33 | F07 | Strategy Add-on | Analytics Metric Mapping | Define metric definitions, field mappings, and baseline business rules required for Agent analysis. | ○ | ○ | ○ |
Showing 33 of 33 delivery-level features